Robert Rogiers

Sales Executive

Jason Litchfield

Laurie Jackson

Our people make the difference.


Our team and experience in the sports nutrition industry allows us to provide top level service to our customers . We take the time to research the needs of our customers and strive to be a one stop shop partner for you. We're proud that so many of our customers have repeatedly turned to us for information and recommendations to help them grow their retail business. We are determined to work hard to earn our customers loyalty every day. We're here to help you succeed.


Our AFW People


We pride ourselves in the fact that everyone at AFW makes servicing our customers and their needs their number one goal. As a Local Wholesale Distribution Company our customer relationships mean the most to us and our staff is hand picked to reflect that. Everyone who works for AFW genuinely cares about these relationships and that is what has allowed us to still be going strong 26 years later.

Founding Partner

Jack Litchfield

Vending Sales/Support

Operations Manager

Lisa Knight

CALL US  +1.800.239.3311

General Managing Partner

Dave Picard

Purchasing/Accounts Receivables